Speaking Test Part II 　　

1. Customer Relations: the importance of making customers feel valued 　　

2. Company growth: the importance to a company of controlling expansion 　　

3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 　　

4. Time Management: the importance of planning work time effectively 　　

5. Project Development: how to ensure inter-departmental co-operation on new projects 　　

6. Purchasing: how to evaluate and select new products 　　

7. Personnel Management: the importance to a company of having well motivated staff 　　

8. Strategic Planning: how to decide whether to purchase or rent company premises 　　

9. Sales: how to ensure that price levels for new products are set appropriately 　　

10. Communication Skills: the importance of foreign language training for selected employees

11. Advertising: how to select a suitable agency to handle a company’s advertising 　　

12. Finance: how to decide whether to float a company on the stock-market 　　

13. Marketing: the importance to a company of offering its products on the world-wide web 　　

14. Staff Training: how to evaluate the effectiveness of company training programmes 　　

15. Company Growth: how to decide when it is the right time for a business to expand 　　

16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 　　

17. Recruitment: how to ensure that the best candidate for a post is selected 　　

18. Information Management: how to analyse and make effective use of information 　　

19. Sales: the importance of brand image in ensuring that products or services sell well 　　

20. Technology: the importance to a company of keeping up-to-date with internet developments 　　

21. Quality Control: how to ensure that a company consistently maintains quality control standards 　　

22. Product Promotion: how to make effective use of the media when promoting a new product or service 　　

23. Product Management: the importance of teamwork for the effective management of projects 　　

24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 　　

25. Technology: the importance of computer skills for the workplace of the future

26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications

27. Staff Development: how to administer a staff budget effectively 　　

28. Market Research: the importance of finding out about customers’ habits and attitudes 　　

29. Financial Management: how to identify ways of reducing costs in a company

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