[商务周刊] 天气影响生意吗

一周E报——天气与商业

Welcome to BusinessWeek TV.
4th of July [__________1________] and other warm weather activities,but what if the weather doesn't cooperate?

For most people, a rainout means a change of plans,but for retailers the stakes are even higher. Sales of everything, from sandals to lawn mowers can [__________2________], but today's retailers are employing some high-tech systems to take on mother nature and keep those sales strong.

He may look like an average everyday shopper, but Scott Berhardt isn't hunting for bargains at New York's Lord & Tailor. [__________3________] has the right mix of clothes for the weather. Berhardt is with PA(某公司名字) a firm that helps retailers lessen the impact of weather on their sales. He is actually helping stores to de-weatherize.

"[__________4________]. Face what happens is that for some are dresses, shorts, swimwear, weather-affected products. [__________5________]. So what retailers will do is rather than trying to predict the weather better than the weatherman. What they will do is take the weather out of the situation."

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